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Webshop Engine module · Steering

Analytics: steer your shop by the numbers

Deciding without figures means flying blind. The Webshop Engine Analytics module brings together, right in the back office, the key indicators of your activity — sales, finance, performance — as clear charts, so you can decide with full knowledge of the facts.

What this module is for

What is your turnover this month? Which customers carry the most weight? How does your activity split between private and professional customers? This module answers these questions without a spreadsheet or tedious export. It turns the shop's activity into readable dashboards, so you can track performance, spot trends and focus your efforts where they count.

How it works

The module consolidates the shop's data into a back-office dashboard: turnover by month, by channel (B2C/B2B) and by sales rep, top customers, outstanding amounts and payment terms. A variety of charts make it instantly readable, and the indicators are linked together so you can explore the detail — from a month into its orders, from a customer into their history. You keep a reliable overview at all times.

In brief: turnover by month, channel and sales rep · top customers · outstanding amounts and payment terms · clear, navigable charts.

Activation

Analytics is an activatable module of Webshop Engine. It complements the Sales tracking module, which drills down to the level of each customer.