Webshop Engine module · Cross-selling
Cross-marketing: the right suggestion in the right place
A customer who discovers a relevant product at the right moment buys more. Webshop Engine's Cross-marketing module offers consistent suggestions on the product page, to increase the average basket without any hard sell.
What this module is for
Cross-selling is one of the most effective levers in e-commerce — provided the suggestions are relevant. Suggesting at random is annoying; suggesting the right thing is helpful. This module showcases related products in a consistent way, for example from the same origin, to help the customer round out their discovery and naturally increase the value of their order.
How it works
On the product page, the module displays a selection of suggestions built around a logic of consistency — for example products from the same origin. These recommendations blend into the shop interface and can be switched on or off as you need, without cluttering navigation.
In short: product suggestions on the product page · consistency logic (e.g. same origin) · non-intrusive cross-selling · can be switched on as needed.
Activation
Cross-marketing is an optional module of Webshop Engine. It complements showcasing modules such as Seasonal products and New arrivals.
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